As a technology oriented company, Dialog has untaken a project to push Sri Lankans’ payment experience to next level, which was challengeable. As a result of the challenge, Dialog was able successfully launch, Genie, Sri Lanka’s only PCI-DSS complaint payment app with the virtual wallet experience for Sri Lankans.
As the end user of Genie, you can manage your all kind of debit and credit card on single app. On the other hand, as a merchant you can accept payments from the users through their mobile wallet without exchanging any kind of cash or debit/credit cards.
In Parallax Technologies, we had the partnership to provide technology solutions
- Customer web portal & merchant web portal
- Customer registration, credit/debit card handling, utility payments,
accept payments and QR code generation through each customer and merchant web portals
But not only does Vodafone have a very large workforce, it is also spread all over the world. Natasha Brookes is a Learning and Development Specialist at Vodafone. For her, it was clear that a digital marketing course needed an online solution.
“Vodafone is a large global organization. In order to reach all of the marketers within the different markets, what better way to do it than having one place where marketers can come and learn? And it will be a consistent learning approach.”
The Digital Marketing Institute realized early on that Vodafone is a company that wants to set the pace, not just keep up with it. They didn’t just want a foundation to their digital marketing, they also wanted to train their staff to be up-to-date and current in their knowledge and skills, so they could anticipate what their customers would want.
“I had the greatest degree of confidence in the Digital Marketing Institute, both in terms of quality of content and their global certification standard, which we could apply across all of our markets,” stated Ghafoor
Fortunately, the Vodafone Marketing Academy had a learning management system, or e-learning system, already set up. Having a learning management system meant that their staff already knew the benefits of learning online. The next step was to find the right partner, to provide the content the company needed.
To get Vodafone started, The Digital Marketing Institute began by carefully picking topics and courses that were most relevant to Vodafone and their staff. They then agreed a global user license that gave Vodafone’s staff access to 15 of the DMI modules. Their staff could choose from modules in both the Professional Diploma in Digital Marketing and from the Specialist Diplomas.
The Digital Marketing Institute team then worked with Vodafone to integrate core modules and content into their e-learning system to make it easy for their global workforce to train together, wherever they were, and whenever it suited. The video-based learning content is now used by Vodafone Marketing Academy staff all over the world.
A launch was also successfully supported by with a range of creative promotions – from e-flyers to newsletters and helped generate awareness and enthusiasm for the courses through internal campaigns. Today, The Digital Marketing Institute continues to work with Vodafone to certify their workforce, and help the company realize their full digital potential.
“I found the relationship to be a really positive one. One that was constructive. It certainly felt to me that what I was saying about Vodafone’s needs and requirements in this space was being listened to,” concluded Mohsin.